The art of innovation /

Kelley Tom

The art of innovation / Tom Kelley. - 2001. - New York. Doubleday; 2001. - 307 p . ; softbound 16x24cm

1. Innovation at the top
2. Winging it in start-up mode
3. Innovation begins with an eye
4. The perfect brainstorm
5. A cool company needs hot groups
6. Prototyping is the shorthand of innovation
7. Build your green house
8. Expect the unexpected
9. Barrier jumping
10. Creating experiences for fun and profit
11. Zero to sixty
12. Coloring outside the lines
13. In search of the "wet Nap" interface
14. Live the future
15. Getting in the swing


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