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Jeyarathnam M

Business policy and strategic management / M.Jeyarathnam. - 2nd ed. 2015. - mumbai. Himalaya publishing house. 2015. - 349 p . ; hardbound 18x25cm


1. The Strategic Management Process
2. Mission and Goals
3. Corporate Governance and Social Responsibility
4. External Environment
5. Porter's Five Forces Model and Strategic Groups
6. Competitive Advantage
7. Internal Scanning
8. Strategy Formulation
9. Strategy Formulation: Corporate Strategy
10. Strategy Formulation: At the Business Level
11. Strategy Formulation: Functional Strategy
12. Strategy in Global Environment
13. Building and Restructuring the Corporation
14. Strategic Choice and Balanced Score Card
15. Implementation of Strategy
16. Designing Strategic Control Systems
17. Matching Structure and Control to Strategy
18. Implementation of Strategic Change
19. Techniques of Strategic Evaluation and Control
20. Strategic Issues in Managing Technology and Innovation
21. Strategic Issues in Entrepreneurial Ventures and Small Businesses
22. Strategic Issues in Not-for-Profit Organisation.



ISBN: 978-93-5202-971-6

Dewey Class. No.: 658.4012 / JEY