Rural Marketing :
Cheema, H.S.
Rural Marketing : Opportunities and Challenges/ H.S. Cheema . - New Delhi Himalaya Publishing house, 2010. - 313 p, ;
1 Introduction;
2 FMCG in Rural marketing;
3 FMCG Rural marketing by MNCs;
4 Rural marketing FMCG Marketed by Multinational companies ;
5 Rural marketing by FMCG Marketed by multi national Companies;
6 Rural Marketing By Multinational Companies;
7 FMCG Rural Marketing Strategies Adopted by Multinational Companies;
8 Conclusion and finding;
9 Suggestion and recommendations
9788184885088
381.0954 / CHE
Rural Marketing : Opportunities and Challenges/ H.S. Cheema . - New Delhi Himalaya Publishing house, 2010. - 313 p, ;
1 Introduction;
2 FMCG in Rural marketing;
3 FMCG Rural marketing by MNCs;
4 Rural marketing FMCG Marketed by Multinational companies ;
5 Rural marketing by FMCG Marketed by multi national Companies;
6 Rural Marketing By Multinational Companies;
7 FMCG Rural Marketing Strategies Adopted by Multinational Companies;
8 Conclusion and finding;
9 Suggestion and recommendations
9788184885088
381.0954 / CHE