Marketing of Financial Service /
Avandhani, V.A
Marketing of Financial Service / Avandhani, V.A - Himalaya Publishing House: New Delhi, 2017. - 716 p. ;
PART- I: FINANCIAL SYSTEM -
1- Financial system and real system;
2- Reserve bank and financial system;
3- Saving and investment for growth;
4- Financial system- Intermediation;
PART-II: RBI AND BANKING SYSTEM -
5-Reserve bank as central bank in India;
6- RBI- Organisation and functions;
7- Reserve bank: Its role;
8- Commercial banking;
9- Banks and intermediaries;
10- Credit cards in India (plastic money);
PART-III: NPFCs AND THEIR SERVICES -
11- NPFCs - An overview;
12- Growth of non-bank financial services;
13- Management of financial services;
14- Merchant banking;
15- Mutual funds;
16- Venture capital funds;
PART-IV: FINANCE SYSTEM IN INDIA -
17- Lease, hire-purchase and housing finance;
18- Credit rating services;
19-Role of registrars;
20- Underwriting services;
21- Marketing of issues;
22- Custodian and custodial services;
23- Factoring and forfaiting;
24- Insurance service;
25- Mergers and acquisitions;
26- Sample case studies om companies;
PART-V: SEBI AND ITS REFORMS -
27- SEBI and investor protection;
28- Functions of SEBI;
29-Institutional structure in capital market;
30- Reforms and state of capital market;
PART-VI: FINANCIAL MARKET IN INDIA -
31- New issue market and problems;
32- Money market and its instruments;
33- Securities trading regulations;
34- Instruments of issue and trading;
35- Stock markets in India;
36- OTCEI and NSE;
37- Stock management operations and functions;
38- Trading in the equity market;
39- Debt (gilted securities) market;
PART-VII: MARKET INDICATORS AND PORTFOLIO MANAGEMENT SERVICE -
40- Security market in indicators;
42- Interest rate- Theory and structure;
43- Basics of portfolio management services;
PART-VIII: INTERNATIONAL MARKET -
43- Foreign exchange markets;
44- Euro-Currency markets;
45- Exchange risk management;
46- Exchange management in India;
47- Marketing of financial services;
Selected Bibliography
9789350247044
658.562 / AVA
Marketing of Financial Service / Avandhani, V.A - Himalaya Publishing House: New Delhi, 2017. - 716 p. ;
PART- I: FINANCIAL SYSTEM -
1- Financial system and real system;
2- Reserve bank and financial system;
3- Saving and investment for growth;
4- Financial system- Intermediation;
PART-II: RBI AND BANKING SYSTEM -
5-Reserve bank as central bank in India;
6- RBI- Organisation and functions;
7- Reserve bank: Its role;
8- Commercial banking;
9- Banks and intermediaries;
10- Credit cards in India (plastic money);
PART-III: NPFCs AND THEIR SERVICES -
11- NPFCs - An overview;
12- Growth of non-bank financial services;
13- Management of financial services;
14- Merchant banking;
15- Mutual funds;
16- Venture capital funds;
PART-IV: FINANCE SYSTEM IN INDIA -
17- Lease, hire-purchase and housing finance;
18- Credit rating services;
19-Role of registrars;
20- Underwriting services;
21- Marketing of issues;
22- Custodian and custodial services;
23- Factoring and forfaiting;
24- Insurance service;
25- Mergers and acquisitions;
26- Sample case studies om companies;
PART-V: SEBI AND ITS REFORMS -
27- SEBI and investor protection;
28- Functions of SEBI;
29-Institutional structure in capital market;
30- Reforms and state of capital market;
PART-VI: FINANCIAL MARKET IN INDIA -
31- New issue market and problems;
32- Money market and its instruments;
33- Securities trading regulations;
34- Instruments of issue and trading;
35- Stock markets in India;
36- OTCEI and NSE;
37- Stock management operations and functions;
38- Trading in the equity market;
39- Debt (gilted securities) market;
PART-VII: MARKET INDICATORS AND PORTFOLIO MANAGEMENT SERVICE -
40- Security market in indicators;
42- Interest rate- Theory and structure;
43- Basics of portfolio management services;
PART-VIII: INTERNATIONAL MARKET -
43- Foreign exchange markets;
44- Euro-Currency markets;
45- Exchange risk management;
46- Exchange management in India;
47- Marketing of financial services;
Selected Bibliography
9789350247044
658.562 / AVA