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Chunawalla,S.A.

Foundation of Advertising: Theory and Practice/ Chunawalla,S.A. - New Delhi: Himalaya publishing House, 2015. - 612 p, ;

Contents
1- Advertising : an introduction;
2-Advertising and Marketing;
3- Market Segmentation;
4-Fundamental of Advertising;
5-Types of advertising;
6- Advertising as a Career;
7-Advertising business;
8-Campaign Planning and Creativity in Advertising;
9- Advertising budget;
10- Media Section planning Schedule and Strategies;
11- Print Media : Newspaper and Magazine;
12-Electronic Media: TV The New Golden Goose;
13- Electronic Media: Radio;
14- Media Of the New Millennium- Internet;
15- Outdoor and Transit Media;
16- Direct Marketing Cinema and Miscellaneous Media;
17-Message Design and Development;
18 Advertising Appeals;
19- Advertisements copy of print Media;
20- Copywriting for Radio, TV and Outdoor Media;
21- Advertisement art - The Layout of Advertisements;
22- Glamour of Advertisements : Model, Fashion show VJs,DJs,RJs and MCs;
23-Print Ad productions;
24- TV commercial/Ad Film Production;
25- Production of Animation Films;
26- Fundamental of Computer Graphic ;
27- Ad Effectiveness;
28- Marketing Research;
29- Advertising Stalwart;
30- Advertising and society;
Name of the Subject index ;



ISBN: 9789352029846

Dewey Class. No.: 659.1 / CHU