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Sherlekar,S.A.

Marketing Management: Concepts and cases/ Sherlekar,S.A. - New Delhi; Himalaya Publishing House, 2016. - 644 p, ;

Contents
1- Nature and Scope of Marketing;
2- Recent trends In marketing;
3- Marketing management;
4- Marketing Environment;
5- Market Segmentation targeting and Positioning;
6- Consumer behavior;
7 Demand and Sale Forecasting;
8- Marketing Information and research;
9- Marketing Research process;
10- Marketing planning/ Strategy ;
11- Product plan;
12- Product related Strategies;
13- Price;
14-Managing Distribution Channels;
15- Physical Distribution;
16- Retail trade;
17- Integrated Marketing Communication;
18- Advertising;
19- Sales promotion;
20- Sales Management;
21- Personal selling;
22- Business market;
23- Marketing of Service;
24- Rural marketing;
25- India: The emerging market in the world;
26- Global marketing;
27- Export management;
28- Social responsibility;
29- Consumerism and consumer protection act;
30- Ethics in marketing;
Bibliography.



ISBN: 9789350970652

Dewey Class. No.: 658.8 / SHE