Principles of Business Communication /

Dulek, Ronald E.

Principles of Business Communication / Ronald E. Dulek | John S. Fielden - New York: Macmillan Publishing Company, 1990. - xliii, 627 p. ; Hard-Bound, 26 cm.

Unit-1: Introduction;
Unit-2: Organizing non-sensitive messages;
Unit-3: Organizing non-sensitive long reports;
Unit-4: Controlling impact in non-sensitive messages;
Unit-5: Organizing sensitive messages;
Unit-6: Controlling style in non-sensitive and sensitive messages;
Unit-7: Style, organization, impact, and the strategy wheel;
Unit-8: Oral business presentations;
Unit-9: Principles of international communication;
Unit-10: Conclusion;
Unit-A: The application package;
Unit-B: Reviewing the basics;
Unit-C: How to analyze cases;

9780023307508

658.45 / DUL

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