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Marketing Management Concepts and Cases /

Sherlekar, S.A; R. Krishnamurthy.

Marketing Management Concepts and Cases / S.A. Sherlekar and R. Krishnamoorty. - 13 th ed. - Mumbai : Himalaya Publishing House, 2013. - 644 p. ;

ISBN: 9789350970058

Dewey Class. No.: 658.8 / SHE

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